Strategic Planning | Governance | Organization Design Mergers, Strategic Partnerships and Other Institutional Affiliations Program Development and Evaluation | Feasibility Analyses Strategic Communications | Finance and Funding | Fundraising and Development Marketing and Branding | Mentoring and Executive Counseling. Marketing and Branding Performing diagnostic reviews of marketing and branding strategies, plans and initiatives Undertaking market research to understand external perceptions, marketplace position, brand identity, institutional visibility, institutional reputation, clarity of mission Developing, coordinating and advising on marketing and branding campaign and initiatives Helping to prepare strategic marketing and branding plans to improve institutional recognition, regard and reputation Advising on the design of print publications, Web sites, collateral marketing and branding materials Counseling governing boards and senior executives on major branding, marketing and communications issues Assisting with the integration of marketing and branding initiatives with strategic planning, resource development and fundraising and communications Helping to ensure that marketing and branding efforts embody and relate effectively to institutional mission and longer-term strategic goals. Copyright © 2010, All rights reserved.