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  NTHONY
KNERR & ASSOCIATES first assisted INSEAD
in 1992 by undertaking a feasibility study for a global
development campaign. INSEAD wished to clarify its
strategic position among the leading business schools
in Europe and the United States and define its particular
strengths and vulnerabilities.
In concert with another consulting firm, we undertook
an extensive survey of the competitive landscape and
delineated how INSEAD could best situate itself within
a rapidly changing context. The dynamics of this context
included increased interest and presence in Europe
of leading American business schools, substantial
gains in quality and reach by other European business
schools and more intensive competition for the best
students and faculty by both American and Europe business
schools. These dynamics were playing out against a
backdrop of rapid globalization, remarkably robust
capital markets and the seemingly sudden explosion
of information technology.
Founded in 1959, INSEAD quickly evolved from a fledging
institution located in the heart of Europe at Fontainebleau,
France, training young Europeans in management techniques
adapted from the US, to a world-ranked business school
with a unique approach to international management
education. INSEAD’s rapid development is based
on four core values: international focus, closeness
to business, centrality of intellectual capital and
emphasis on people and process.
Our early work included helping articulate a new strategic
intention for INSEAD – for it to become a leading
influence on the thinking of the academic and business
communities throughout the world. Further, we recommended
that INSEAD launch a global campaign to build the
financial foundation necessary for it to realize this
bold new ambition.
| Our
early work included helping articulate
a new strategic intention for INSEAD
- for it to become a leading influence
on the thinking of the academic and
business communities throughout the
world. |
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We
assisted with the design and development of The INSEAD
Campaign, which was launched in September 1995 with
a target of FF 700 million to be raised over the following
five years. Our work included guidance on every aspect
of the Campaign – from feasibility analysis to
organization design, recruitment of leadership and
staff to design of financial and tracking systems,
prospect identification and research to stewardship
and visibility, training of volunteers to training
of staff, design of the global approach to attention
to individual country activities. We worked closely
with the INSEAD Board, the leadership of the INSEAD
International Council, the Deans of the School and
faculty and staff.
The Campaign successfully ended on time almost 12%
ahead of its goal. The Campaign, the first such effort
by a continental institution of higher education,
allowed INSEAD to increase substantially the number
of faculty, the number of endowed chairs and the size
of the student body; it also funded new construction
and gave a significant boost to its endowment.
We also assisted with the establishment of an Investment
Committee, crafted a statement of investment philosophy,
provided counsel on asset allocation and investment
approach, developed comparative investment performance
data and explored the attractiveness of alternative
investments as an asset class.
INSEAD is now widely recognized as one of the leading
business schools in the world and enjoys unprecedented
regard and support.
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